The lifeblood of live sport is drama - whether it´s controversy, tension or a turnaround in fortunes, it is the capacity for the unexpected and the heightening of emotions that really gives an event its edge.
If I didn´t know that by 1990, I learned it quickly during the climax of that season´s Five Nations championship and a few months later during Italia ´90, still the benchmark event for World Cup excitement.
I didn´t attend any of those events in person, but in the year or so that followed, I got my own taste at three truly memorable occasions, the first of which took place on a sunny day in the Midlands.
April 14th, 1991 - Nottingham Forest 4, West Ham United 0; Villa Park, Birmingham
It is entirely in keeping with my 40+ year experience of supporting West Ham that the most memorable match I attended was a crushing defeat.
The 1990/91 season was the first of five I was a season ticket holder at Upton Park. It was, by West Ham standards at least, a good season. As spring 1991 arrived, West Ham were live in two tournaments: battling Oldham Athletic for the Second Division title, and going strong in the FA Cup. If West Ham had lost the semi final 1-0 then the quarter-final win over Everton in a Monday night game might have made the cut here. It was a typically raucous night under the Upton Park lights as West Ham upset a good Everton team with a pair of brilliant goals from Stuart Slater and Colin Foster.
West Ham faced another good First Division team in Nottingham Forest in the semi final, with Brian Clough engaged in his seemingly eternal quest to land the major trophy that eluded him. Forest had Stuart Pearce, Des Walker, a young fresh-faced Roy Keane and Nigel Clough. West Ham were short of star power. They were captained by the maverick midfielder Ian Bishop, one of the best passers of the ball I´ve seen, and were anchored by Czech goalkeeper Ludek Miklosko, to whose dominance West Ham owed their league position. Slater was the star of the show, enjoying what would prove to be his best season as he later fell short of his immense promise.
But as we rode north in a train full of boisterous West Ham fans - I spent most of the journey embarrassed for the elderly lady who sat opposite us who had to put up with a lot of very colourful language - we had no idea that it wasn´t a player who would dominate proceedings.
But 23 minutes into the game, Keith Hackett became the first referee to send a player off with a straight red card for denying a player a clear goal scoring opportunity.
The incident involved a tussle between Gary Crosby and Tony Gale, West Ham´s ´Beckenbaueresque´ centre half. As the ball is played through to Crosby, the two players grapple for a moment and Crosby went down. Even now, with the goal-scoring-opportunity law long established, I´m not sure it would be a sending off offence. (It would almost certainly be an eight minute VAR hiatus).
"I´m not so sure that there won´t be controversy about decision," said John Motson on the BBC´s commentary. "Bobby Charlton is shaking his head." Motson did not reveal why Bobby Charlton was shaking his head.
We had the perfect view of the incident, and from our position in the Holte End, about 85 yards away from the foul, it was very clear that this was an outrageously bad decision. And we howled, all 19,000 of us in claret and blue, and the language would surely have made the old lady on the train blush.
But Gale was gone and West Ham had to hold out against a better team with 10 men for 67 minutes.
They made it to half time. And then you can´t help hearing that little optimistic voice that says, "maybe we can do this".
The voice was snuffed out early in the second half when Crosby scored. When Keane made it 2-0 the game was up, although watching the "highlights" now I can see that West Ham were still competing and even creating chances. A Pearce goal finally out the whole thing to bed before Gary Charles added a humiliating fourth.
But really, none of that is why to this day, I still have such vivid memories of this match, and why I still get goose bumps thinking about it.
Sometime between the second and third goals, the West Ham fans took over. A chant of "Billy Bonds´ Claret and Blue Army" rang out across the ground and didn´t stop until well after the final whistle. Fueled by the burning sense of injustice and the need to be heard, to do something, it just went on and on and on.
The energy and the emotion in that crowd was absolutely extraordinary and it felt like being a part of something very special, well beyond a mere football match. The Forest fans celebrated their victory, and we celebrated being West Ham. It was quite incredible.
Of course it didn´t alter anything. Forest proceeded to the Wembley final a month later, another match remembered for something other than the score, in that case an over-excited Paul Gascoigne blowing up his own knee with an insane tackle on Gary Charles. Forest still lost and Clough never did get his FA Cup.
Researching this piece has told me that I´m far from being the only West Ham fan for whom this is a memorable moment. And also that the controversy lingers. In 2015 you-are-the-ref.com brought Hackett and Gale together to discuss the incident, a video that can be found on Youtube. Gale, 20+ years on, still couldn´t bring himself to shake Hackett´s hand, but did remember the amazing response of the West Ham fans.
Hackett, who was subject to disgraceful death threats afterwards and is still remembered in West Ham chants, came across as thoughtful and smart. At that time he was still angry with the FA for putting him in a position where he felt he had no choice but to make a decision he didn´t agree with.
And West Ham, well, the bubbles till blow but the dreams always fade and die.